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Benefits of ENERGY STAR for Realtors

 

  • Sell Better Homes

  • Increase your profits

  • Qualify your clients faster

  • Use Energy Star LOGO

  • Differentiate from others

 

READ our September Newsletter... to learn more

how to use the HERS Ratings and increase your market


Here are four of the best reasons for selling ENERGY STAR qualified new homes:

  • Increase Your Commission
  • Increase Customer Satisfaction
  • Sell the Value that Homebuyers Expect
  • Differentiate Yourself with a National Program

How can I, the REALTOR, use the HERS rating?


     You can help stretch your buyer's purchasing power by arranging an Energy Efficient Mortgage (EEM) or an Energy Improvement Mortgage (EIM). If you are selling an energy rated home, you can include the rating in your fliers, in classified ads, and on signs.

 

     You can also truly compare the energy efficiency of two or more homes.  also your client might be able to obtain a larger loan (larger loan = higher commission)

 

The Energy-Efficient Mortgage: A Realtor's Tool


    You can use EEM's to qualify some prospective home buyers for homes they could not otherwise afford. Buyers of energy efficient homes can also qualify for higher mortgages, which means higher commissions for real estate agents. With EEM's a buyer has access to a 2% stretch in the debt-to-income ratio (or more) used to decide monthly mortgage payments. This 2%+, made up in utility savings, equates to thousands of dollars in added buying power, giving the buyer the ability to purchase a more expensive home. As a Realtor, you can encourage homebuyers to seek a residence with energy-efficient features.. The concept is that reducing fixed operating expenses (energy costs) allows the homeowner to transfer those savings to other fixed expenses, such as a mortgage payment. Energy enhancements also can increase a home's market value. 

Example: A buyer with about $50,000 in gross income would qualify for $150,000. With an

 EEM, that buyer could qualify for about $163,000.

 

 

 

 

All rights reserved.Copyright © 2006Southwest  Energy Conservation, LLC
Revised: 12/05/08.